Paying respect to the skateboarding culture that has influenced our roots from the beginning, we've partnered with industry pioneer Powell-Peralta on a limited edition watch capsule. Known for the historical impact on the growth and evolution of skateboarding, Powell-Peralta has been one of the most recognized brands in the industry for more than three decades and helped develop skateboarding into what it is today. It was in 1978 that Powell, a mechanical engineer, partnered with Peralta, one of the most popular skateboarders of the era, to retool how skateboard products were made and marketed. Craig Stecyk III, a creative partner to the Powell-Peralta team, was instrumental in developing some of the graphic icons that became synonymous with not only Powell-Peralta’s legendary team but with skateboarders and skateboard culture worldwide.