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    DR MARTENS

    In the era of the global village and social media, every aspect of youth culture and subcultural style has changed. Yet diverse individuals, fans and subcultures still champion Dr. Martens, attracted by its unique alternative appeal and authenticity in a world of homogeny.

    In 2010 a revitalised Dr. Martens celebrated its fiftieth anniversary: five decades that have witnessed the brandā€™s adoption by a diverse range of tribes, celebrities, musicians and free-thinking individuals ā€“ each subverting and twisting the boots and shoes to their own personal needs, attitudes and identity.