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    Between 1986 and 1991, Japan flourished becoming the 2nd most powerful economy in the world. In 1986, ASICS introduced alpha gel in its high performance sports models. This technological advancement became an instant classic. It was the perfect embodiment of the saying "it’s big in Japan".

    The legend lives on today as ASICSTIGER™ a lifestyle brand in the fusion of Japanese heritage and modern flair. With designs ranging from updated classic silhouettes to new styles and collaborations with like-minded artists and cultural connoisseurs, the spirit of Japan continues to resonate in each new collection.