ASICS x atmos GEL LYTE III "Midnight Tokyo" launching in OCTOBER 2016

Sang Yi

Posted on October 13 2016

This time Using the GEL-LYTE III as the base, ATMOS refines the shoe combining it to Tokyo culture to bring forth "MIDNIGHT TOKYO". The concept of this shoe is to show the always chaotic, sleepless city of Tokyo.With the use of a special type of 3M, the colour of the shoe changes in contrast to the light that hits it. In addition, a pattern using reflective materials is visible throughout the entire shoe, representing the bright lights of Tokyo's building signs against rain at night. In Japanese, 玉虫(tamamushi) is an insect with similar traits, was used as inspiration for the shoe's materials.  Definitely something to look out for in the near future.

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